Google Ads Update: What Business Owners Need to Know About Brand Assets
If you’re running ads to promote products, generate leads, or build your brand visibility online, there’s a new Google Ads update you need to be aware of—especially if you’re using Performance Max (PMax) campaigns.
🚨 Starting July 2025, Google has changed how brand assets are stored and managed in ads.
That means your logo, business name, and brand visuals now live in a different place—and if you don’t make a few adjustments, you could end up with broken assets, inconsistent branding, or reduced ad performance.
Let’s break it down.
What’s Changing with Brand Assets in Google Ads?
✨ Before
Your brand visuals (logo, business name) were stored in Asset Groups, along with headlines, images, and other creatives.
✨ After
Brand assets are stored at the campaign level under a new system called CampaignAsset, with a new setting (brand_guidelines_enabled) controlling how your brand appears across ads.
This gives you more control over how your business shows up—but also means you’ll need to review and update your account to avoid issues like:
What You Should Do Next
1. Understand Where Brand Assets Are Now Stored
If you’re using the standard Google Ads interface (UI), most changes are happening behind the scenes. But if you (or your team) manage ads through an API or external tool, you’ll need to:
2. Prepare for Upcoming API Changes
Google Ads API version 21 will roll out soon—and it will enable brand guidelines by default.
If you're still on version 20 or earlier:
3. Maintain a Consistent Brand Across All Ads
Inconsistent visuals hurt more than just aesthetic—they weaken trust and cost conversions.
Steps to protect your branding:
Ready to simplify your Google Ads and strengthen your branding?
👉 Book a free Discovery Call and we’ll walk through your setup together.
Best Practices for Business Owners Using Performance Max Campaigns
Do This:
- Keep branding consistent across all campaigns
- Audit older ad campaigns to ensure your logo and name are accurate
- Update your tracking tools and API settings if applicable
- Treat your branding as a reflection of your business values
Avoid This:
- Ignoring warnings about asset migration
- Assuming your branding will auto-update
- Letting outdated visuals run in active ads
Why This Matters for Purpose-Driven Businesses
You’re not just running ads—you’re building a reputation, driving impact, and growing a business that reflects your vision and values.
If your brand assets don’t show up properly—or look different across platforms—it creates confusion. This update allows you to:
- Present a consistent, professional brand image
- Align your visuals with your values
- Protect your ad performance across Google’s entire network
These new PMax requirements are meant to improve ad quality and brand alignment—but they also require action on your part.
Key Takeaways:
- Brand visuals now live at the campaign level
- Older campaigns may need manual updates
- All advertisers must migrate before October 30, 2025
- Enabling brand guidelines helps ensure a consistent look and feel
👉 Book a free Discovery Call to get support with your Google Ads setup.
And if you’re looking for a community of business owners who take bold, aligned action—join our Imperfect Action Takers Facebook Group today.
You deserve to run ads with clarity, excellence, and purpose.
Hi, I am Kelly
Business Mentor & CEO of Rainmaker Marketing
I know what it’s like to feel stuck, overwhelmed, and wonder if you’ve missed your calling. I’ve been there—chasing big dreams while battling doubts that nearly made me quit.
From the highs of the music industry to the heartbreak of failed businesses, I’ve walked a winding road. But through faith and imperfect action, I found clarity and built a purpose-driven business that aligns with God’s calling.
Rainmaker Marketing wasn’t born out of perfection—it grew from persistence, prayer, and a deep desire to serve Kingdom-minded entrepreneurs like you.
That’s why I created the Imperfect Action Takers community—to help you stop waiting, start moving, and build a business with impact and integrity.
You don’t need to have it all figured out. You just need to say yes to your next faithful step.
Are you ready? Let’s walk it out together.
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